The story

Remember Rosey, the robot housekeeper from The Jetsons? She had multi-tool arms popping out of her belly — vacuuming, cooking, child caretaking — basically a Swiss Army knife on wheels. That’s me (minus the apron and the beep-boop). I’ve always liked doing a lot of things at once.

After graduating in Communication, I pivoted to graphic design to become a designer. Then I peeked into software development. And then — plot twist — I stumbled yet again into something else: a friend offered me a marketing job. I thought, “why not?” Turns out, I liked it way more than expected.

It was traditional marketing — billboards, radio, newspapers. Fun, but… I felt I was trying to find life in Mars using an astrolabe. No data, no clear way of knowing if we were nailing it. That’s why I’m here: I want to work where data meets creativity, where I can analyze, optimize, and learn the best practices while still bringing in a splash of storytelling.

Special move:
brand alchemy!
Busy professional (Antonio Bautista) talking on the phone with documents flying around, symbolizing multitasking and workplace pressure.

What I Do

I specialize in digital marketing, connecting creativity and analytics. My toolkit covers:
Playful clipboard illustration symbolizing content strategy and multimedia creation, with puzzle pieces for text, video, social, and visual content.
Content Strategy
Playful megaphone illustration symbolizing digital marketing—ads driving clicks, engagement, and revenue.
Digital adverising campaigns
Illustration of a web browser and magnifying glass representing SEO optimization and website search visibility.
SEO & discoverability
Cartoon illustration of a researcher (Antonio Bautista) using a microscope, representing marketing analysis and experimentation.
Marketing data analysis & reporting 
Tools I jam with: Google Ads, GA4, Looker Studio, Figma, Notion, Illustrator, Photoshop, Google Workspace, and the trusty Office Suite.

The Credentials

Bachelor's degree in Communication and Digital Media

Monterrey Institute of Technology and Higher Education
(2017–2021)
Joyful illustration of a graduate (young Antonio Bautista) holding a diploma, symbolizing achievement and learning in digital marketing and creative growth.

Specialization in Creative Writing

Monterrey Institute of Technology and Higher Education
(2021)
Illustration of writing and note-taking with a notebook and pencil, symbolizing creativity and storytelling.

Specialization in UI/UX Design

California Institute of the Arts
(2023)
Cute web design illustration showing a panda photo being positioned on a webpage, representing creative and user-friendly design.
Most recent role: Marketing & Advertising Coordinator, Centro Comercial La Perla (2024–2025)
• Managed advertising spaces, designed & executed campaigns, handled partnerships, oversaw social media monitoring, even took signage from concept to installation.

• In short: strategy + execution + a sprinkle of design direction = happy campaigns.
Playful illustration representing marketing growth and success, with a character (Antonio Bautista) climbing toward goals holding an arrow and five-star ratings.

My Energy

My values are simple: creativity, clarity, authenticity, closeness, and kindness.
  • I can explain GA4 reports without making anyone cry (tested on real humans).
  • I like tinkering with devices (currently modding a PSP Go, nostalgiaaaa).
  • I read comics — just finished Spider-Man: Blue.
  • I go to the gym steadily (1 year and counting — lesgoooo 💪).
Playful illustration of a person (Antonio Bautista) photographing their orange cat, symbolizing creativity and everyday inspiration.
Warm illustration of friends at a café table sharing ideas and coffee..

Highlight

One of my favorite projects was “Mil sabores, una calzada” — a full-on campaign to show off the culinary repertoire at La Perla mall. We ran billboards, magazines, social media reels, and photo galleries. More than 10 restaurants jumped in (from Chili’s to SAAM). It was strategy, creativity, and logistics all served on the same platter.

Teamwork illustration of creative professionals (Antonio Bautista, cloned two times) collaborating in a workspace, representing planning and content production.